Agencies and clients agree on content in chats, calls and voice notes. A month later nobody remembers who approved which version.
We are moving approvals into one place. Each post is saved as a version. When a client approves, we record who approved it, when, and exactly what they saw. A comment sends an email to both sides.
For regulated businesses such as clinics and hospitals, that record matters even more, because every post has to follow advertising rules and someone has to have signed it off.
It also saves time: a post waiting for approval is visible, and the reminder is one click.
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