the blog.

Plain notes from the work. New posts land here.

• 2 November 2026Calls, forms or WhatsApp: which enquiry should your ad ask for?We ran all three for a school's admissions season. The cheapest enquiry was not the one we expected.Ads →
• 2 November 2026How we plan a month of social media for a local businessTwenty posters, five reel edits and a calendar the client can approve in one sitting.Social media →
• 2 November 2026Why every approval should leave a recordA thumbs-up on WhatsApp is not a record. Here is what we log instead.Process →