Devrobes · Meta ads · Fashion
186 WhatsApp chats at ₹4.81
A women's clothing brand turned reels and festive posts into conversations and website visits.
₹895
ad spend on the WhatsApp campaign
4.75%
click-through rate
186
WhatsApp conversations
₹4.81
cost per conversation
₹0.50
cost per click on the festive post
The brief
Get more people from Tamil Nadu talking to the brand and visiting the store.
What we ran
A WhatsApp conversation campaign aimed at higher-value audiences, plus boosted posts for the Diwali edit.
What we learned
Boosting the posts that already had organic traction was the cheapest traffic. The Diwali edit post brought 1,426 link clicks at about ₹0.50 each.
Figures are taken from the client's Meta ad account, lifetime of the named campaign, and are results as counted by Meta. Spend is in Indian rupees.
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