Nivasan Homes · Meta ads · Real estate
2,748 lead forms from one video campaign
Lead-form video ads for a residential project, kept running and refreshed rather than restarted.
₹2.87 lakh
ad spend
10.2 lakh
ad impressions
4.17%
click-through rate
2,748
lead forms
₹104
cost per lead
The brief
Generate buyer enquiries for the Swarnapura project in Coimbatore, and keep the cost per enquiry steady month after month.
What we ran
A video-led lead-form campaign on Facebook and Instagram, with a second, direct lead campaign alongside it. The direct campaign added 363 leads at about ₹98 each.
What we learned
A sister project's campaign on the same objective ran at about ₹213 a lead with a 0.47% click-through rate. Same targeting approach, weaker creative. We read that as creative fatigue, not an audience problem, and that is why the video campaign keeps getting fresh cuts.
Figures are taken from the client's Meta ad account, lifetime of the named campaign, and are results as counted by Meta. Spend is in Indian rupees.
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