Plato's Academy · Meta ads · Education
246 admission calls at ₹52 each
Three ways to ask for an enquiry, tested side by side. Calls won.
₹12,692
ad spend on the calls campaign
4.1 lakh
ad impressions
1.49%
click-through rate
246
phone calls placed
₹52
cost per call
The brief
Fill the 2026-27 admissions season for a higher secondary school, with enquiries from parents who are ready to talk.
What we ran
The same admissions message as a call button, as an instant form and as a WhatsApp enquiry.
What we learned
Calls cost about ₹52 each. The same season's WhatsApp enquiries ran from about ₹150 to ₹630 each and instant forms from about ₹135 to ₹300 a lead. For a school, parents want to speak to someone, so we moved budget to the calls campaign.
Figures are taken from the client's Meta ad account, lifetime of the named campaign, and are results as counted by Meta. Spend is in Indian rupees.
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