Radiant Properties · Meta ads · Real estate
731 job applicants for under ₹3,600
A hiring campaign for a property firm, run on a lead form with almost no friction.
₹3,588
ad spend
1.0 lakh
ad impressions
3.56%
click-through rate
731
applications
₹4.91
cost per application
The brief
Find sales and field staff quickly without paying a recruiter.
What we ran
A short Meta lead form with the role, the area and a plain promise of a callback, shown to people in and around the city.
What we learned
Hiring is the cheapest lead to buy, because the person wants the outcome as much as you do. The work after the click, screening and calling back fast, decides how many turn into hires.
Figures are taken from the client's Meta ad account, lifetime of the named campaign, and are results as counted by Meta. Spend is in Indian rupees.
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